Singapore Tourism Board
Information
The Singapore Tourism Board (STB) is a statutory board under the
Ministry of Trade and Industry of Singapore. It champions the
development of Singapore's tourism sector, one of the country's key
service sectors and economic pillars, and undertakes the marketing
and promotion of Singapore as a tourism destination. The tourism
sector currently contributes 4 per cent to Singapore’s gross
domestic product. Tourism plays an essential role in reinforcing
Singapore’s status as a vibrant global city that is a magnet for
capital, businesses and talent. It also enhances the quality and
diversity of leisure options for local residents and helps to
create a living environment that Singaporeans can be proud to call
home. STB strives to ensure that tourism remains an important
economic pillar through long-term strategic planning, and by
forging partnerships, driving innovation and ensuring excellence in
the tourism sector. It continues to market Singapore’s
multi-faceted appeal as a premier business and leisure
destination, and offer empowering and customised experiences. We
bring the Passion Made Possible brand to life by differentiating
Singapore as a vibrant destination that inspires people to share
and deepen their passions. This is a unified brand between STB and
Economic Development Board (EDB) which will allow the international
marketing of Singapore for tourism and business purposes. STB also
regularly reviews and updates the tourism regulatory framework to
ensure its relevance in the current business environment, while
providing support and incentives to catalyse the private sector to
take the lead in investing for growth. While STB leads in driving
tourism development, it cannot do it alone; continued support from
industry players is crucial in ensuring the success and sustainable
growth of the sector. In the face of growing challenges such as
resource scarcity and increasingly discerning travellers, there is
a need to focus on yield-driven quality growth. As such, STB and
tourism industry players have to work collaboratively to continue
to innovate and create value for visitors. STB also aims to
facilitate the sharing of experiences, expertise and resources
among industry players to raise industry capability and
competitiveness, maximise business opportunities and forge
long-term win-win partnerships. Strong support and active
participation from Singapore residents are also imperative to the
tourism sector as they are an integral part of Singapore’s identity
and appeal. STB will continue to work with tourism industry
partners to nurture public engagement as part of its tourism
development efforts; every local resident is a potential advocate
for tourism and together, their collective ideas and energies can
contribute to the sustainable development of the tourism sector. To
navigate the tourism sector through the next phase of growth, STB
will be pursuing Quality Tourism - a model of tourism development
that emphasises innovative enterp
https://www.stb.gov.sg/